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ArtistWorks at SFMusicTech and the Rise of Online Music Education

The online music education panel at SFMusicTech will ask if online music lessons could be a major new revenue source for successful and aspiring artists.  With 35 million ‘Living Room’ players in the US alone and an estimated $4.5bn spent on music learning worldwide last year, the online music education market is experiencing substantial growth. 

Speaking in advance of the event ArtistWorks CEO David Butler said:

"With support for the arts shrinking, it is important that technologists and music educators collaborate to find efficient ways to connect virtuoso teachers with motivated students. I look forward to a discussion on how technology can be used to rescue and reinvigorate the struggling field of music education."

The ArtistWorks Video Exchange™ platform allows absolute beginners to advanced players to upload videos of themselves playing directly to the site for their teachers review.  The teacher then replies to the student in a personalized video reply with advice on how to improve.  Both student and teachers’ video are shown together and seen by the entire student community and act as a giant online masterclass.  Subscribers have access to over 35,000 video lessons which include multi-angle camera view selection, slow-motion and video looping.  Artists already signed up range from Madonna percussionist Luis Conte and Eric Clapton bassist Nathan East to jazz drumming legend Billy Cobham and Mr. Big guitarist Paul Gilbert.  


PANEL: Online Music Education

VENUE: SFMusicTech Summit, Hotel Kabuki, 1625 Post Street, San Francicso

DATE: Oct 9th 2012 at 9.25am

MODERATOR: Greg Gordon - Pyramind

David Butler – CEO & co-founder of

Debbie Cavalier – CEO of

Matt Sandler – CEO and co-founder of


ArtistWorks’ Video Exchange™ platform enables anyone to learn directly from platinum selling artists and Grammy award winners all from the comfort of their own home. ArtistWorks’ subscribers have access to a library of over 35,000 online music instruction videos and receive personalized video feedback from award-winning musicians. Their hand-selected online instructors include bassist Nathan East (Eric Clapton, Phil Collins), percussionist Luis Conte (Madonna, Santana), banjo player Tony Trischka (Paul McCartney, Bela Fleck), guitarist Bryan Sutton (Dixie Chicks, Taylor Swift) and drummer Billy Cobham (Miles Davis, Herbie Hancock) among others. The company has been featured in NPR, LA Times, BBC, Fox News, MSNBC, Boston Globe, Forbes, CNBC, Chicago Tribune and in a variety of media in music, education and technology. The company is based in the wine country of Napa, California.


Prior to co-founding ArtistWorks, David was a pioneering technologist at Quantum Computer Services, which became AOL. Leading a small group of programmers, David and his team wrote the original AOL1.0 software for the subscription-based online business. In 2001 AOL, which had become the first blue chip company of the Internet, was acquired by Time Warner for $164 billion.  After leaving AOL as VP of Technology and Strategy, David developed the technology platform for what would become Video Exchange™, initially so that he himself could learn jazz guitar online. He later generalized the platform to create solutions for a wide range of distance learning problems.


Approaching its eleventh gathering, the Summit brings music’s movers and shakers to San Francisco to do business and discuss the industry’s challenges—as well as potential solutions. Entrepreneurs, artists, technologists, industry vets, and more will once again grace the Hotel Kabuki united by one goal: innovation. These pioneers not only create cutting-edge technology, they develop new ways of thinking about crucial concepts, from music consumption and creation to viable revenue models. They come to do deals, build alliances, generate leads, and have a great time.

* Taken from survey results of 1,008 respondents carried out by ArtistWorks on May 15th 2012 to question: 'How much per month would you be willing to spend on online music lessons with a qualified and experienced teacher?'


Affordable Plans

Each subscription is for a single school. Pricing and features can vary slightly per school.

1 Month membership
renews monthly
Unlimited Access to Lessons
Unlimited Video Exchanges
Exclusive Content
$35/month (prepaid)
3 Month membership
renews every 3 months
Unlimited Access to Lessons
Unlimited Video Exchanges
Exclusive Content
$30/month (prepaid)
12 Month membership
renews every 12 months
Unlimited Access to Lessons
Unlimited Video Exchanges
Exclusive Content
$20/month (prepaid)