Yogafrog's 1st Ever Skratchcon for QSU
In case you missed it, here's the full video from Yogafrog's ever 1st Skratchcon for QSU. Yogafrog takes you through "The 22 Immutable Laws of Marketing" and applies them to the business aspects of DJing (in other words, how to market yourself).
The video is a little choppy and there's a few ads to sit through since it's on Ustream, but it's a great discussion from one of the most forward thinking minds in Turntablism. Big thanks to everyone who tuned in live, there were some great comments and questions going around in the chatroom! We hope to do it again soon so stay tuned!
Part 1
Part 2
The 22 Immutable Laws of Marketing:
Law 1: Leadership
Law 2: Category
Law 3: Mind
Law 4: Perception
Law 5: Focus
Law 6: Exclusivity
Law 7: The Ladder
Law 8: Duality
Law 9: Opposite
Law 10: Division
Law 11: Perspective
Law 12: Extension
Law 13: Sacrifice
Law 14: Attributes
Law 15: Candor
Law 16: Singularity
Law 17: Predictability
Law 18: Success
Law 19: Failure
Law 20: Hype
Law 21: Acceleration
Law 22: Resources
Groups: